Guidelines for Exporters of Selected Horticultural Products

English
ISSN: 
2310-1903 (online)
http://dx.doi.org/10.14217/23101903
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The titles in this series are designed to help businessmen and businesswomen gain a better understanding of the workings of the international markets for specific groups of products and thereby encourage trade among Commonwealth countries and between the Commonwealth and the world at large. The guidelines provide practical information in an easy-reference format to help anyone in the business, or wishing to enter it, research the market and make contacts before developing or investing in an export-oriented enterprises.
 
Guidelines for Exporters of Cut Flowers to the UK Market

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English
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    http://oecd.metastore.ingenta.com/content/0891161e.pdf
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Author(s):
Commonwealth Secretariat
01 Jan 1991
Pages:
62
ISBN:
9781848596207 (PDF)
http://dx.doi.org/10.14217/9781848596207-en

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This booklet is one of a series of handbooks designed to provide practical guidelines on exporting for producers. The market for cut flowers in the UK has grown quite markedly in recent years. Considerable potential exists for Commonwealth developing countries to supply this expanding market and it is the aim of these guidelines to provide, in an ‘easy to read’ format, straightforward answers to exactly how, when, where and what to send. The booklet is directed at existing Commonwealth developing country flower producers/exporters and, more particularly, at the large number of potential new entrants to the market.
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  • Introduction

    The market for cut flowers in the UK has grown quite markedly in recent years. Considerable potential exists for Commonwealth developing countries to supply this expanding market and it is the aim of these guidelines to provide, in an ‘easy to read’ format, straightforward answers to exactly how, when, where and what to send. The booklet is directed at existing Commonwealth developing country flower producers/exporters and, more particularly, at the large number of potential new entrants to the market.

  • The UK Market

    The UK market for imported cut flowers has expanded rapidly in recent years, reaching nearly 50,000 tons in 1989. Consumer demand tends to be conservative, however, concentrating on the ‘traditional’ varieties such as carnations, roses and chrysanthemums. There are also some other flower types, such as iris and lily, which are imported in moderately large quantities but, in comparison with many other European countries, demand for more unusual flowers, such as the exotic types, is very small.

  • Perennials

    Perennials: roses, carnations, anthurium, gerbera, tropical exotics

  • Annuals

    Annuals: chrysanthemum, gypsophila, summer flowers

  • Bulbs and Corms

    Bulbs and corms: gladiolus, iris, lily, orchids, exotic bulbs, corms and rhizomes

  • Who Will Buy?

    An important feature of the market is the major influence of the Netherland as a re-exporter of cut flowers to the UK. The largest flower auction market in the world is situated in the Netherlands, at Aalsmeer, which is only minutes away from Amsterdam Schipol airport. Exporters from around the world send flowers to Aalsmeer, where most are rapidly and efficiently re-exported, either by refrigerated road transport to Europe and the UK, or by air to more distant markets.

  • At What Price?

    The table on page 45 shows UK wholesale prices for cut flowers for the six month period between November 1989 and May 1990. The price range, in pence, is for average to top prices for Class 1 quality blooms.

  • Cultivation, Post-Harvest Handling and Packaging

    A marketable flower consists of three parts, each having to be perfect: the bloom, the stem and the leaves.

  • Appendices
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