Guidelines for Exporters of Selected Horticultural Products

English
ISSN: 
2310-1903 (online)
http://dx.doi.org/10.14217/23101903
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The titles in this series are designed to help businessmen and businesswomen gain a better understanding of the workings of the international markets for specific groups of products and thereby encourage trade among Commonwealth countries and between the Commonwealth and the world at large. The guidelines provide practical information in an easy-reference format to help anyone in the business, or wishing to enter it, research the market and make contacts before developing or investing in an export-oriented enterprises.
 
Guidelines for Exporters of Bananas to Selected EC Markets

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English
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Author(s):
Commonwealth Secretariat
01 Jan 1994
Pages:
78
ISBN:
9781848595194 (PDF)
http://dx.doi.org/10.14217/9781848595194-en

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These guidelines are designed to provide banana exporters with practical, market oriented information on how to place their product into selected markets in the European Union (EC).

Eight principle European markets are detailed within these guidelines:
• The United Kingdom (UK)
• France
• Germany
• Italy
• Greece
• Denmark
• The Netherlands
• Belgium

The information presented in this booklet provides hard facts in an easyreference format, to help anyone in the banana export business, or wishing to enter it, to research the markets and make contact with potential buyers.
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  • Introduction

    These guidelines are designed to provide banana exporters with practical, market oriented information on how to place their product into selected markets in the European Community (EC).

  • Background

    Bananas are one of the most popular fruits in the world in terms of per capita consumption. More are consumed in the USA than any other fruit. In Germany they are second only to apples and in the UK they are now more popular than apples.

  • United Kingdom

    Along with France and Germany, the United Kingdom (UK) is a leading European market for bananas. Its population of more than 56 million has a high per capita income and demand for fresh bananas has been increasing in recent years.

  • France

    France is a major European banana market, although per capita consumption of bananas is not as high as in Scandinavia or Germany. French consumers have high income levels and are increasingly health and fitness conscious, particularly younger people who are attracted to the easy peel, nutritious and convenient characteristics of bananas. Banana pulp has also become an important additive to dairy products, particularly yoghurt, in France.

  • Germany

    Under a 1957 protocol to the Treaty of Rome, Germany enjoyed duty free imports of non-ACP bananas up to a level effectively equal to annual consumption. This is no longer the case under the conditions of the new EC regulation whereby a 20% Common External Tariff (CET) is levied on all Dollar imports within the quota.

  • Italy

    Prior to the introduction of the new Council Regulation the Italian market was restricted, with preferential access for ACP suppliers and quotas for the importation of Dollar fruit. Despite their former quota access the Dollar importers are well established and have increased their market share over the last seven years.

  • Greece

    Following nine years of market closure (designed to conserve foreign exchange and protect the domestic banana growing industry on Crete) the importation of bananas into Greece resumed in 1988.

  • Denmark

    Denmark is an important EC banana market for Commonwealth producers because it provides access to the Scandinavian market which, including Denmark, is the fastest growing banana market in Europe. Through Denmark, producers can access the Swedish, Norwegian and Finnish markets which have the highest per capita consumption of bananas in Western Europe, significantly higher than in Southern Europe and higher than in Germany. The significant increase in consumption of bananas in these countries, including Denmark, is mainly because of a major shift towards foods which are perceived to be healthy.

  • The Netherlands

    The Netherlands is a major importer of fresh fruits and vegetables and has a sophisticated fresh produce handling system based around Rotterdam. Much of the imported produce is re-exported to other countries, especially EC countries. This certainly happens with bananas, especially for the Northern European markets of Germany, Denmark, Austria and increasingly Eastern Europe.

  • Belgium

    Belgium is a small banana market but per capita consumption is equal to the EC average. The market is characterised by close relations between Belgian and French importers, and France is a major supplier of most of the imported fresh produce. Many Belgian traders purchase their daily requirements in the wholesale market of Rungis, Paris, which is well connected by road.

  • Appendices
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