International Craft Trade Fairs

International Craft Trade Fairs

A Practical Guide You do not have access to this content

English
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Author(s):
Commonwealth Secretariat
01 Jan 2001
Pages:
126
ISBN:
9781848597419 (PDF)
http://dx.doi.org/10.14217/9781848597419-en

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The purpose of this guide is to provide crafts producers and exporters with a practical methodology to assess potential markets. It looks at national and individual enterprise capabilities; selecting an international trade fair which best matches the producer's needs; budgeting, planning and implementing successful participation in a trade fair; and how to take advantage of the many opportunities to obtain market information that arise during such events.
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  • Preface

    In the world of crafts, culture and trade complement each other for the welfare of craftspeople. The true added value of artisanal products is their constant reference to creative expression and to the culture and heritage of an individual craftsperson or group of craftspeople who have unique skills. The crucial role of the craft sector in sustainable development and poverty reduction is receiving ever greater recognition at national and international levels.

  • Introduction

    The present work sets out to provide an overview of international craft trade fairs and their significance for companies. The international craft sector supplies products to a wide range of retailers globally. The work of artisans is found in shops ranging from galleries selling unique items through to the mass retail chains offering high-volume functional, decor and gift items.

  • Purpose and advantages of trade fairs

    This chapter identifies the advantages of participation in trade fairs and provides key indicators to assist the reader to consider priorities and choices to be made when considering such a venture.

  • Choosing the right trade fair

    This chapter proposes methods to assist readers in identifying the strengths and weaknesses of their own enterprise, investigating markets and locating potential customers. Finally, simple systems are presented to help in the selection of the most suitable trade fair for the products of an enterprise.

  • Planning

    This chapter presents a clear step-by-step guide to planning for trade fair participation. A checklist is provided for practical implementation as elsewhere in the Guide.

  • Preparing the exhibit budget

    In this section clear budget headings are provided in a checklist, not all of which are compulsory, however. It is the responsibility of the exhibitor to choose those items that keep costs to a minimum. Some optional items are marked with an asterisk.

  • Stand design

    This chapter deals with the main considerations involved in the selection of a stand location, the design and construction of stand display, and the presentation of the exhibiting enterprise.

  • Matching the product to the market

    This chapter describes the processes and techniques involved in developing new or adapted products for the market. Checklists are again used to identify key points of the methods used by designers in most countries.

  • Product costing and pricing

    This chapter describes the essential elements of costing procedures. Because of the importance of the competitive environment in both international trade fairs and global trading, crafts enterprises have to be certain that their costing and pricing are correct. In view of the complexity of the costing and pricing process, the reader is strongly advised to look for specific in-depth guidance from specialist sources.

  • Promoting participation

    This chapter deals with a key issue, that of promoting a firm's participation in trade fairs. Much of this activity will be undertaken in collaboration with the trade fair organizer and will require attention to detail in preparing material specifically for use during fairs.

  • Transporting exhibits

    This chapter underlines the importance of being prepared to dispatch exhibition material well in advance of departure.

  • Stand management

    It is useful to be on hand several days before the show opens. Although it will be too late at this stage to make extensive alterations on the stand, many changes can be carried out on site.

  • Talking business with visitors on the stand

    This chapter emphasizes the importance of being well prepared for business negotiations at any trade fair. Subjects are presented in sequence following the lines of a possible inquiry.

  • Follow-up

    This chapter covers important matters to be finalized before the craft exhibitors return home or go elsewhere on business.

  • Conclusion and Annexes
  • Bibliography
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